The importance of good Copywriting

You may be asking yourself “What is copywriting and the importance of good copywriting to apply it to my website?” well, let me tell you that it is not what you are thinking and it has nothing to do with copyright, below I will explain what this wonderful skill is and what are the major benefits it brings, and yes, in DESMANES we can apply it to your site.

What is Copywriting?

In short, Copywriting is a persuasive writing technique based on honesty that aims to make the user perform a specific action through a text.

Copywriting Objective

The objective is to get your user to do what you want him to do, but not because you tell him to, but because he himself is convinced that it is something that interests him, anticipating what he is looking for, applying persuasion principles to encourage him to believe that he needs the product/service. This is the importance of good copywriting.

What use is copywriting?

It is important to clarify that copywriting is not only used for websites, it is used for an endless number of things, such as email marketing, brochures, posters, advertisements, etcetera.

The copywriting is in everything around us, from the ads we see, the Facebook posts we read, even in the product of your favorite clothing store, all text that inscite you to perform the action to benefit the seller is copywriting, how crazy is it? now you will not see anything in the same way believe me, I’ll list some of the possible reasons why you can use the copywriting:

• You have a good product or service but you don’t know how to communicate it and make it known
• Your content is oriented only to SEO but not to readers.
• Quieres conseguir más ventas y clientes.

So now you know what it is, how it works and the importance of good copywriting, in DESMANES we have many writers with great experience in this branch and we can help to improve all the texts of your website.