What is the Importance of having a Blog?

Importance of having a Blog

Importance of having a Blog… It seems something meaningless these days with the advent of social networks companies have made a big mistake that has become very common and is to abandon the blog of your site, I’m not saying that having social networks is a mistake, what I try to explain is that each post or entry should be published from the site of the company and be disclosed to the different social networks in this way we redirect traffic from our social networks to our site.

The blog is one of the best ways to have a good presence on the internet, as a company each new post you publish on your blog gives you more chances to be found.

What are the advantages of having a blog?

• Greater presence “visibility on the Internet”.
• Social media posts are not forever, posts on your website are.
• They are inexpensive, at first you will invest in the creation of the same if your company creates its own publications will be a free cost.
• It humanizes the company and in these times it is very important.
• Generate interest, conversations and criticism.
• Search engines love blogs, it will help you to have a better positioning since it is done in a friendly way through keywords.
• Credibility and coherence, your writing on topics related to your company’s line of business can have incredible effects on the credibility and trust of your clients.
• It can be sold without being intrusive like social media advertising.
• Sell subtly. From experience, the perfect marketing is storytelling, publishing content of value and interest to the user will make them share the post or post. Then people will “buy us” because many times they will identify with the story.
• Publish promotions, if you create this constantly you will create a circle that will motivate many to go from readers to customers and customers to buy more.
• Connection with users and then buyers.
  You can publish news about your products or services and have a timeline of them.
• The publications on social networks may be under the policies of the same, on your site they are under your own policies, on your site they belong to you and only to you.
• Sell more. You can introduce a specific product or service in the text of the posts, include an image linking one or several products/services inside the post or in the sidebars for example…

Consider the following:

Having a blog requires perseverance and patience when you start everyone expects results overnight, it is not like that. Having a constant flow of publications accustoms your readers to visit you periodically if you lose the flow you can have negative effects. Don’t ignore existing content, update posts or create new versions of them. Think about who your publications are aimed at, you can’t please everyone but you can segment the interests of your customers, create different publications aimed at different sectors of your customers or readers. Quality not quantity, when you start publishing for the sake of publishing you lose credibility and generate disinterest. More and more advertisements are more annoying than helpful to the user, use storytelling wisely. Analyze the results and don’t use just one tool to do it. A good blog promotes, optimizes and spreads its entries. The content of the blog should appear to help and inform not sell even if the latter is the goal. Use images to see pure text, some users find it very boring. The blog should be a part of your site, it should not be your entire site.

What attributes should blog writers have?

Good writing, understanding SEO (writing with search engines in mind), understanding of Social Media and obviously a great knowledge of what you are writing about.

Analyze your Blog constantly

Take advantage of your blog, analyze the information of your site, which posts have more visits, which words are the most searched and come to you and offer solutions in your company to what your visitors are looking for.

If you ask me what is the biggest disadvantage of NOT having a BLOG is that you will not be on par with your competitors.

Your company’s site doesn’t have a blog? It’s never too late to start.

In DESMANES.COM SC we can give you all the necessary advice and if you require it we can be the ones to publish posts on your site at a very affordable price.